Before I picked this up, I had of course researched it online. EOS lip balms are said to be 95% organic, 100% natural and paraben and petrolatum free. The cute packaging? A definite plus! I purchased two flavours – sweet mint (as shown above) and summer fruit. I won’t be able to tell you about summer fruit as I haven’t even opened it yet. I have been using sweet mint for a few days though and it doesn’t disappoint. It isn’t a strong mint and it is slightly sweet as the name suggests. It also gives this really cooling effect as you apply it to your lips so I find that I’m always rubbing mine on even if I don’t need to. Lol. It really does keep your lips moisturized and I would recommend it to you guys!